Archive for the ‘Trends and Forecast’ Category

Clean and green has quickly become rooted in the textile industry. The awareness that the current use of natural
resources is nearly to the limit has influenced design process of development, production and presentation. Every
one is dedicated to maximizing recycling opportunities. The trend is in reinventing ways of recycling with a great
stress on sustainability. The hunt for organic and natural fibers is speeding up. At the same time new innovations
are being taken forward with existing materials like:

Focusing on the problem of growing cotton, new stories have emerged highlighting developments, not only in safer
growing and production, but in the improved economics of cotton growing. started a project on ‘Better
Cotton’, involving some 45 villages in Pakistan. Only in three years, the project had achieved a significant 50%
reduction in the use of pesticides and water, and 30% reduction in fertilizers, adding that “at the same time farmers
gross margins have risen by 42%”. Now the number of farmers involved has spread from 2,000 farmers three years
ago to 80,00 today in Pakistan and India.


Master of linen and Linen Dream Lab are experimenting a lot with creative innovation of linen fibers. The propensity to crease is an issue being studied. To solve this problem one of the newest fabric being developed is a knit made with very fine linen yarn. The structure of this fabric is very flexible and prevents the linen from creasing.

Master of linen is a subsidiary of the CELC (European Flax and Hemp Confederation), the only European agro­-industrial body to bring together players working in all stages of the flax/linen supply chain, from plant to fabric, including scutching and spinning. Linen Dream Lab, a showroom and publication of trend books for CELC members’ experimentation is an innovative platform that brings together linen industrials and fashion, textile, design professionals.


The recycling of wool, feature upon which the Prato textile industry of Italy was founded, is being again adopted for its sustainability, to eliminate or reduce the carbon footprints of the production process. This fundamental development in the Prato textile industry was the introduction in the mid-19th century of the process of regeneration of textile remnants, knitwear and second hand clothing. Imported from all over the world, these materials were carefully selected and mechanically transformed into regenerated wool which was then used to produce textiles at competitive prices. Today building on the same tradition , supported by the Prato chamber of commerce, the new brand ‘cardato regenerated CO2 Neutral’ will certify the elimination of the carbon footprint of the production process as well as the use of recycled raw materials. Certain criteria is required to receive certification of the carded fiber-the fabric must be produced in Prato and made of at least 70% of recycled.

Nettle plant and Nettle product

Knitted Linen Textiles by De Le Cuona

Recycled Wool

Today, luxury is being redefined in terms of innovation and sustainability. Class, which stands for Creativity, Lifestyle, and Sustainable synergy, is the first to have commercials showrooms in New York, London and Milan act as forums for such awareness and opportunities. Fabrics identified in the eco trend areas are certified by a variety of known eco labels such as Oeko-Tex standard 100, Organic exchange and ISO 14001. In this area of new innovative sustainable textile categorization has been done as:

  • Recycled and repurposed (recycled polyester, cotton, denim, regenerated wool).
  • Organic and natural.
  • Innovative renewable fiber and new bio materials.( Ingeo, Milkofil, Crabyon)

1. Ingeo
Ingeo fiber is an ingenious nature based material made from plants instead of oil. Ingeo™ biopolymer is a natural fit for many applications currently using polyester, polyolefins, polystyrene and cellulosics.

2. Milkofil
Mikofil is yarn made from casein, a milk protein which emits negative ions. It is thus beneficial for air quality, it stimulates blood circulation, is a natural antibacterial agent, and is sterile. It also gives skin a treatment due to presences of amino acids.

3. Crabyon
Fiber made of chitin or chilosati and cellulose which are obtained from shell of crab and shell fish. The chemical structure of chilosati/ chitin is very similar to that of cellulose. At the same time it has many medicinal immunization properties like being antibacterial , antimicrobial, high humidity absorbent and acceleration of wound healing, etc. So it is used in medical field, in the areas where there is direct skin contact.

Today, luxury is being redefined in terms of innovation and sustainability. Class, which stands for Creativity, Lifestyle, and Sustainable synergy, is the first to have commercials showrooms in New York, London and Milan act as forums for such awareness and opportunities. Fabrics identified in the eco trend areas are certified by a variety of known eco labels such as Oeko-Tex standard 100, Organic exchange and ISO 14001. In this area of new innovative sustainable textile categorisation has been done as:


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The Pantone has announced 15-5519 TPX as color of the year.

(images next.co.uk and crate and barrel)

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Lenzing has announced the forecast for Spring Summer 2011. Soften / Energize / Excite are the keywords for Spring Summer 2011. Colors are translated by treatment and the material as a part of the fabric. Colors are described by words like airy, waxy, silky…..A compulsive will to solve the fashion contradiction between ephemeral and sustainable? Problems will be addressed in many ways; multiple solutions will be put into action. Readiness to joyfully accept new thoughts!

When the environmental account is to be settled regarding a new product, more and more elements will be on the plate: energy consumption, disposal after use, waste materials, ecologically benign and renewable but most certainly also embracing the content.The designer’s role will be still more complex, being a part of the effort of the fashion world.The task is, above all, to design products in finishing, integrated into fibers, ..……. Fashion is not only about aesthetics, but most certainly also embracing the content.The designer’s role will be still more complex, being a part of the effort of the fashion world.The task is, above all, to design products in greening” the fashion world. The task is, above all, to design products in first class materials and production with aesthetic qualities in order to create lasting emotional and functional relationship between the object and the user.
“Slow fashion” will develop from being buzzword to signifying quality in production and products. E.g. working to turn artisan crafts into fashion – and into pro producing long lasting clothing.
Different materials are only blended for performance purposes, special effects etc, and preferably components that are to be taken care of and disposed of in the same way. On one hand state” fabrics and natural color cottons awaken significant interest, on the other finishing and refinements are still developed and sophisticated. Feel good luxury sense is essential for our choices.

Theme I: Celebration

Theme II: Abstraction

Theme III: New Classic

Theme IV : Aqueous

Colors- Womenswear

Colors: Menswear

Colors: Lingerie

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The way to reach market today is by creating innovative fabrics either through interesting weaves and prints or through creating sustainability by using technology for new experimentation. There are aspirations to achieve a harmony between sustainable development, a healthy lifestyle and the dynamic fashion world. The clear message of eco and sustainability reaches through re-cycling and up-cycling. In trend are Hybrid fabrics that mix ampleness and ergonomics, organic cotton and recycled polyester, in a friendly and futuristic spirit.

In terms of design there is a reverence for the past while gazing hopefully toward the future. This can be seen in Victorian elements, gothic architecture, heraldic motifs and harlequin prints. There is a return of bright colors and strong folklore statements, inspirations from around the world with embroidery, appliques and felting treatments.

Dream like nature is envisioned in both urban and tribal settings. The forest-like vegetation in both these settings is either mysterious or nearly surrealistic. Nature enters our living spaces, gives us touch of romance. Green, the season’s directional color unifies this eco modern style that merges city and nature. Warm tones alongside cold tones define this relationship between the Organic alongside Artificial. There is a movement from the conventional to a humorous distortion of the existing patterns and visuals such as checks, flower or geometrics.

Another interesting theme in prints includes enlarged or fragmented pixalation. Using pointillism s minimalist and monochromatic range of scattered motifs and patterned grounds creates optical effects. Traditional fabric weaves get enhanced by performance elements. Mineral tones are the basis for designing this balance between the warm and cool tones.

In this time of global recession and climate change Price, Quality and Longevity are the buying Mantra. People’s attitudes and belief systems are being altered and so will their opinions, desires and priorities be.

Based on the study of Promostyl, Textile View, Premier Vision,  Lenzing forecast

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MAGIC gives us the ability to imagine and to change. It opens up a world of infinite possibilities, connecting us again with the child we once were and still lives within each and every one of us. For Spring/Summer 2010, let’s use our own magical thinking to create products that surprise both the world and ourselves. “Magic is a bridge which allows you to move from the visible world to the invisible, and to learn the lessons of both worlds.” The intent of the magic determines the color to use.


A counter to the past few seasons’ push toward all things bright and kaleidoscope in feeling, the color palette of Shadowplay goes beyond simple neutrals and monochromes to a more immaterial quality of blacks, grays, sands and whites. A great range to use as a basis with other color stories, shadowplay shows the importance of half tones, in both light and dark color families



How we look and perceive the world around us is conditioned by light or the lack thereof. Mirage is marked by a simple, warm and natural summer “white” look, followed around by soft tinted, cool shadow neutrals. Here it is all about sunburned whites and down to earth shades.



Here we use mixes of pastel, vivid and acid tones to create a universe in which both natural and synthetic materials are combined to give color an artificial appearance. The hypnotic palette frees us to flee the typical and established color combinations and connect with an imaginary future where we change our reality through the use of color.



Alchemy gives us the spirit of life and light, the energy of the sun and the tantalizing flames of a dancing fire. A color frenzy balanced by the essential neutral beige which sits in a pivotal spot between the stimulating and enlightening bursts of orange and yellow and the creativity and spirituality of the pinks and purples.



The shades in the Talisman palette appear to have a magical power and radiate a powerful energy. This is a range of colors that are eclectic and the whole attitude here is about freedom of expression and the idea of new shades being applied to classic materials. What is important here is an interpretation that is exuberant, exotic and irregular.



Romantic and pure, blending like a soft kaleidoscope, Tale embodies a palette of subtle shades of pale. Colors are clean, harmonies are light and shapes are ancestral and classic. There is a feeling of understated materialism with the real magic clearly lying in the simplicity.



Incorporating colors from nature, Shamanism lets us connect with our more animalistic side. With trash highlighted as a design option, objects appear unfinished, materials look eroded, finishings are purposely soft and worn out and luxury fabrics are raw or rough.



From the deepest indigo, oriental ink and royal blue to the paper white, yellowed parchment and onion skin, the colors in spellbound let you start with a blank page and combine the magic of these colors to tell a new story.


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Promostyl Style guide forecasts four print trends for the Spring Summer 2009-10.

The first theme Decadance gets influences from Art Nouveau and Art Deco. There is lot of  influence from William Morris Patterns.


The second theme Post-it revolves around Japanese liberty patterns and is minimalistic.


The third theme Wave is inspired by classical country motifs influenced by Japanese motifs.


The last theme Wild is based on vegetation , foliage, rhythmic stripes colored with retro colors.


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There were lot of interesting  lectures related to trends in Heimtextil.   PerclersParis, one of the  trend research agency Sari Myohanen presents four trends to her audience.

The first theme was Instant City based on functionality of the product superimposed with sensuality.The next theme was Ambivalence based on sustainabilty and eco luxury. This year we are not talking about just sustainable products but we are adding a new luxury to it. The thrd theme was Envisage based on obvious well being. Its about wellness movement, macrobiotic food, antibacterial fabrics, encapsulated fabrics giving lot of finishes related to freshness and fuctionality with understated ornaments. The last theme was Migrations based on cross- cultural ethnic mix.

There was a  glimpse  of lifestyle products in different contexts – from the eco-kitchen, with its heavy lifestyle influence, to new typographies for table runners. “We are at the moment living in a time of opposing tendencies” says the agency’s senior stylist. One current pushes us in the direction of a sustainable “slowing-down lifestyle” (she calls this trend “urban nature und radical design”). It seeks authenticity and substance and is more about quality than quantity. It finds expression in durable, practical, timeless furniture and home decorations, which “seduce us with their lifestyle implications” and have finally rid themselves of the “purple dungarees” image. On the other hand, there is sense of acceleration and a life lived at break-neck speed, dominated by amusement and fun: high-tech fabrics that are functional rather than sustainable. “A paradox“. And how will the notion of sustainability develop? I ask as a final question. “Natural materials; but elegant. New surfaces and new forms. Bast, terracotta, everything hyper modern, new indigo style, batik patterns”. And I wonder, how come there are these contradictions? If sustainable products, which people enjoy and which are fun because of modern design, take account of the environment and natural resources, and are not manufactured using child labour, then this ought to be a fantastic symbiosis, shouldn’t it?


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