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Archive for January, 2009

There were lot of interesting  lectures related to trends in Heimtextil.   PerclersParis, one of the  trend research agency Sari Myohanen presents four trends to her audience.

The first theme was Instant City based on functionality of the product superimposed with sensuality.The next theme was Ambivalence based on sustainabilty and eco luxury. This year we are not talking about just sustainable products but we are adding a new luxury to it. The thrd theme was Envisage based on obvious well being. Its about wellness movement, macrobiotic food, antibacterial fabrics, encapsulated fabrics giving lot of finishes related to freshness and fuctionality with understated ornaments. The last theme was Migrations based on cross- cultural ethnic mix.

There was a  glimpse  of lifestyle products in different contexts – from the eco-kitchen, with its heavy lifestyle influence, to new typographies for table runners. “We are at the moment living in a time of opposing tendencies” says the agency’s senior stylist. One current pushes us in the direction of a sustainable “slowing-down lifestyle” (she calls this trend “urban nature und radical design”). It seeks authenticity and substance and is more about quality than quantity. It finds expression in durable, practical, timeless furniture and home decorations, which “seduce us with their lifestyle implications” and have finally rid themselves of the “purple dungarees” image. On the other hand, there is sense of acceleration and a life lived at break-neck speed, dominated by amusement and fun: high-tech fabrics that are functional rather than sustainable. “A paradox“. And how will the notion of sustainability develop? I ask as a final question. “Natural materials; but elegant. New surfaces and new forms. Bast, terracotta, everything hyper modern, new indigo style, batik patterns”. And I wonder, how come there are these contradictions? If sustainable products, which people enjoy and which are fun because of modern design, take account of the environment and natural resources, and are not manufactured using child labour, then this ought to be a fantastic symbiosis, shouldn’t it?

heimtextil_trendbook_2009-12

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